11 YBOOKWE INSPIRE PROGRESS ACROSS THE BRAND LIFE CYCLE BRAND STRATEGY Providing holistic brand and design solutions THE BRAND EXPERIENCE PLAat any point in your brand’s journey. TY I L I I N B T A E N G I RA A T T S E U D BRAND STRATEGY BRAND DESIGN S - Research & insight - Visual & verbal identity PARTNERSHIP BRAND COMMUNICATION ACROSS CLIENTS’ - Purpose, vision & mission - Naming & ENGAGEMENT DESIGN - Proposition & positioning - Motion & sonic identity BRAND LIFE CYCLE - Brand architecture - UI & UX - Values & personality - Pack design SUS ED - Messaging - Brand guardianship T T AI RA - Employer brand NABILITY INTEG EXPERIENCE DESIGN COMMUNICATION & ENGAGEMENT - Customer journeys - Corporate communications - Branded environments strategy - Signature experiences - Corporate reporting EXPERIENCE DESIGN - Digital ecosystems & content - Content creation & - Launch & activation management - Brand experience innovation - Employee, investor & stakeholder engagement