GROWTH AND BETTERMENT BALANCE At the heart of Citizen Brands is the idea of ORIGINALITY balance. Interestingly, we see this reflected in the financial analysis itself. Taking the top 20 brands by revenue growth, we see that CHAPTER 03: WHY CITIZEN BRANDS DELIVER GROWTHthey outperform the brand index average across all six Citizen Brands attributes, not just a select few. ASSURANCE INCLUSIVITY ENVIRONMENTALISM 4 202 CONTRIBUTION KEY CITIZEN BRANDS REPORT Brand index performance (avg) 3.05 3.10 3.15 3.20 3.25 3.30 335 3.40 3.45 3.50 3.55 23 Top 20 growth performers (avg)