TION’INCREASING PRESSURE TO FOCUS INCREASING PRESSURE TO FOCUS ON SELF ON SOCIETY TION INFLA A T More Less More Less Value for money Environmental sustainability CHAPTER 01: WE’RE LIVING IN THE ERA OF ‘EXPEC49% 11% 47% 11% Innovation Social responsibility 49% 8% 42% 13% Inclusivity 4 202 KEY 42% 11% CITIZEN BRANDS REPORT Brand leaders are feeling more pressure 08 Brand leaders are feeling less pressure