4 K O How are leading brands engaging audiences O B H OW TO IDENTIFY Y A through their experience platforms? PL CE N THE RIGHT TOTAL E I Which techniques are they deploying to create the PER X stickiness needed to keep consumers engaged? We’ve E D BRAND EXPERIENCE: N identified three broad categories that address consumer A R B needs across the functional and emotional spectrum. E H THE BRAND EXPERIENCE T SPECTRUM MORE FUNCTIONAL MORE EMOTIONAL Direct link and Topics and activities Focus on brand-building focus on product adjacent to product and culture