5 MORE FUNCTIONAL MORE EMOTIONAL K O O B THE TOTAL BRAND EXPERIENCE Y A PL CE N PRIORITY ONE: FOCUS ON PRODUCT E I PER X E D N A R B E H T Ask yourself: Leaders of the pack - Do customers want to learn more and do more with the product? Dyson La Roche-Posay Oral-B - Could they get more value out of MyDyson allows users to control La Roche-Posay offers Effaclar Oral-B makes brushing fun by the product? their products remotely and offers Spotscan, an AI skin analyser gamifying the bedtime routine, - Do they need support in making the seamless activation: users can that provides personalised skincare leveraging content collaborations right decision with the product? schedule device operation times routines to help provide highly with brands like Disney, as well and monitor room temperature and tailored product recommendations. as offering interactive AR content. - Do they need to feel more in control ambient conditions. MyDyson also of the product? includes video tutorials and hassle- Help your customers make everyday free troubleshooting for those looking tasks a little easier, and provide expert to get the most out of the product. knowledge and ways for them to save money and time. Brands in this space are looking to optimise the use of their products by providing maintenance guidance, product education or offering a connection to the wider brand community.