6 MORE FUNCTIONAL MORE EMOTIONAL K O O B THE TOTAL BRAND EXPERIENCE Y A PL CE N PRIORITY TWO: GET INVOLVED WITH TOPICS E I PER X E D AND ACTIVITIES ADJACENT TO PRODUCT N A R B E H T Ask yourself: Leaders of the pack - Do customers need help with a routine? - Are they looking to improve their lifestyle? Huel Pampers Always - Would they benefit from the support The Global Huel Forum invites Alongside its community club offering Always allows its customers to of a wider community? ‘Huelers’ from around the world parenting tips and product discounts, track their period cycles, provides to share their personal fitness Pampers helps parents and babies habit-building advice to support Provide your customers with the tools they journeys, and discuss and exchange achieve a better night’s sleep with wellness, and promotes app use need to make lifestyle improvements or ideas and advice. its Smart Sleep Coach app. in exchange for Always donations meet like-minded people. Brands playing to end period poverty. in this space are organisers and motivators, offering personalised advice or experiences that help consumers develop their passions and interests.
Brand Experience Playbook Page 6 Page 8