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      10 E R A C WE INSPIRE PROGRESS ACROSS H T L A E R HTHE BRAND LIFE CYCLE E M U S N O BRAND STRATEGY N C N I O Providing holistic brand and design solutions I T N E V at any point in your brand’s journey. N K CO A E R O B TY I L I I N W T B T A E O N G H I RA A T T S E U D BRAND STRATEGY BRAND DESIGN S - Research & insight - Visual & verbal identity PARTNERSHIP BRAND COMMUNICATION ACROSS CLIENTS’ - Purpose, vision & mission - Naming & ENGAGEMENT DESIGN - Proposition & positioning - Motion & sonic identity BRAND LIFE CYCLE - Brand architecture - UI & UX - Values & personality - Pack design SUS ED - Messaging - Brand guardianship T T AI RA - Employer brand NABILITY INTEG EXPERIENCE DESIGN COMMUNICATION & ENGAGEMENT - Customer journeys - Corporate communications - Branded environments strategy - Signature experiences - Corporate reporting EXPERIENCE DESIGN - Digital ecosystems & content - Content creation & - Launch & activation management - Brand experience innovation - Employee, investor & stakeholder engagement

      The consumer health report - Page 11 The consumer health report Page 10 Page 12