8 E R A C H T L A E R H E M U S YOU DON’T NEED N N CO N I O I T N E V N K CO A E R TO BE BOLD. O B W T O H BUT YOU DO NEED TO BE BRAVE. Consumer health is evolving. For some brands, this is a concern. What was once a dominant position and aesthetic will start to feel peripheral and old fashioned. Others, we hope, will embrace this new lease of creativity and freedom, and make the most of its opportunities.